A new breed of news outlets is born
Newsweek, the global news organization with offices in 50 countries, has seen a surge in the popularity of self-publishing over the past year.
It’s now the second-most popular publishing medium in the world behind Amazon.
“The explosion in self-published content is a reflection of the convergence of digital and print media,” said Paul Bowers, a Newsweek media columnist who previously worked for The New York Times.
“It is also a reflection that there are now more and more outlets with a self-serving agenda, and that’s what has driven us to embrace the technology and the way we consume news online.”
It’s an exciting time to be a news reader, said Bowers.
“Self-publishers are creating a new breed that’s very much aligned with the zeitgeist of our times, and it’s a very exciting time for media and news consumers.”
Bowers’ new book, “The New Self-Publisher,” will be published next month.
He also spoke to Newsweek about the future of publishing.
How will news organizations compete against the growing self-Publishing market?
How will this technology and this technology-driven economy impact the way news organizations create and distribute news?
Bowers says the trend toward self- publishing is part of the changing landscape of news in general.
“At the same time, we are also seeing the emergence of platforms that cater to a very different audience,” he said.
“They cater to people who want to consume news on their phones, their tablets, their computers, on their television sets.
And there are also the platforms that have become the way for publishers to reach a much larger audience.”
What’s behind the trend?
“I think what has happened is that the marketplace for news has exploded, and so there is a new set of outlets that are trying to offer content that is tailored to different audiences and different audiences need different news platforms,” he explained.
“So I think the new market is going to be driven by the convergence and the competition of the platforms and platforms’ ability to reach different audiences.”
Is self- Publishing the future?
“Yes, and yes it is,” Bowers said.
He added that while there are many ways that self-Publishers can create content for their audiences, there are no guarantees they will deliver it to their audience.
“But I do think that the way they monetize their content and the fact that they are offering it to a much wider audience means they have a greater chance of succeeding,” he concluded.
And that’s an important takeaway.
“I don’t think there is one type of media that will be able to succeed,” he told Newsweek.
“There are always going to remain those media that have the biggest reach and reach with the most audiences.
“And they are part of this story that is a lot more interesting than just the print media.””
We have a unique opportunity to become part of that story and have a new generation of media,” he continued.
“And they are part of this story that is a lot more interesting than just the print media.”