A media self control toolkit, a resource for media self censorship experts, is published by the Australian Financial Regulator.
It includes information on the best ways to prevent self-generated media from harming your reputation and how to use it to protect your financial future.
The resource is aimed at both small and large businesses and organisations.
Media self-regulation is a critical issue in today’s digital economy, says Tim Buckley, chief executive of the Australian Association of Business Journalists.
“If you’re a small business or a medium-sized company, you might be able to manage your own digital media, but you’re probably not going to be able or willing to self-regulate.”
The book includes articles on managing your own media, using social media to control your audience and the power of social media and self-publishing to develop your brand.
Mr Buckley says the book is not a guide to managing your digital media and he believes you should always seek advice from your legal adviser.
“It’s a guide, but it’s not a legal guide.
Mr Buckley said self-regulated media was a complex issue and people often chose to self censor when faced with the risk of negative publicity. “
That’s what you should get if you’re looking for advice about how to manage digital media.”
Mr Buckley said self-regulated media was a complex issue and people often chose to self censor when faced with the risk of negative publicity.
“The real issue is the amount of damage that self-produced media does to people’s reputations, and the consequences of that on their businesses,” he said.
The advice is a useful start, but Mr Buckley admits the process of self-curbing is a lengthy one.
“A lot of self censorship is a very hard thing to do, because you have to keep it going,” he says.
“You can’t do it in one day, you have got to keep doing it over and over again.”
A small business The best advice for self-controlled media A small or medium-size business is a great place to start.
A self-published article can be written with confidence and can be self-managed, according to Mr Buckley.
“Small businesses are the ones who are going to have to make sure they’re self-aware and self accountable,” he explains.
Mr Buchanan says you can start to self regulate when you’re making a small investment in your media strategy. “
This can happen in your day-to-day business if you don’t keep a good relationship with your staff.”
Mr Buchanan says you can start to self regulate when you’re making a small investment in your media strategy.
“There are some things that you can do to self monitor your media to make it self-sustainable, and to see that you’re doing something about it, and that you don`t need to take more steps to self manage,” he adds.
“For a larger business, you should be self controlling, but if you do have a bigger budget, you can have a better relationship with staff and be more responsible with your finances.”
A great place for a self-employed media self regulator To become self- regulated, you’ll need to establish your own website, have a staff member and set up a self publishing platform.
If you’re self self-funded, you won’t need to do any of this.
Mr Buchanan advises that you should establish a professional self-management team, which can include a lawyer and an accountant.
You’ll need a “digital self-monitoring” software to help you track your media, monitor the content and keep an eye on the impact on your reputation.
The book also has information on how to self self censor your social media accounts and how your blog and website can help you monitor your audience.
“When you start to set up your website, it’s very important that you set up some kind of social control, which is not just some simple control of your profile, it can also include a number of controls to control the content of the content,” Mr Buckley explains.
In some cases, Mr Buckley suggests, a person who creates a blog and Facebook page can self-censor their content and self censor on those pages, so the person’s reputation isn’t damaged.
“In some cases it’s a good idea to have a professional social media team, because if you have some kind in place to monitor and control your content, you may be able have a more robust reputation in the eyes of your clients,” he advises.
“But if you need to self filter, there’s a lot of different ways to do it.”
What is self- censoring?
“Self-censoring is when a person self-identifies to their audience, so they self-describe their views,” Mr Buchanan explains.
For example, if someone is self describing their views on the importance of free speech, or the need for journalists to be professional, they can self censor their content.
This can lead to people with a